At-Risk Lapsing

Beta

Declining engagement, recoverable

At-Risk Lapsing

Declining engagement, recoverable Discovered

Dormant (declining)

Users

18.5K

14.5% of total

Sessions/wk

0.6

4 min avg

Conv. Rate

2.3%

3d avg streak

LTV Score

3/10

78% churn risk

Life Context

The habit is slipping — a few missed days turned into weeks. Still opens occasionally.

Content & Channels

Content Modes

text

Features Used

Winback PlansReminders

At-Risk Lapsing

Beta

Declining engagement, recoverable

At-Risk Lapsing

Declining engagement, recoverable Discovered

Dormant (declining)

Users

18.5K

14.5% of total

Sessions/wk

0.6

4 min avg

Conv. Rate

2.3%

3d avg streak

LTV Score

3/10

78% churn risk

Life Context

The habit is slipping — a few missed days turned into weeks. Still opens occasionally.

Content & Channels

Content Modes

text

Features Used

Winback PlansReminders